The people who follow one standard, the child, to build a child's day

Made by someone who has spent her career on children's health

I worked in an intensive care unit for eight years. For the five years after that, I stood beside mothers as a lactation consultant. And I am a mother raising two sons myself. For thirteen years, inside and outside the hospital, I watched how desperate parents become when it comes to their child's health.

Yet when it came time to choose products for my own child, even I, a professional, found it far from easy. Reading labels, tracking down evidence, telling advertising apart from fact: all of it was still left entirely to parents. WOOAZ started in order to take that work off their hands.

So there is no exaggeration in a WOOAZ product. We write ingredients and amounts exactly as they are, speak only within approved claims, and leave the evidence. Products whose back label parents don't have to study for long. As a nurse, a specialist, and a mother, that is everything I want to make.

Jieun KimCEO, WOOAZ Inc.