WOOAZ IR
A company that makes products only for children,
already selling
WOOAZ Inc. is a children's product company that makes what children from birth through elementary school eat, put on their skin, and record. Founded in January 2025, we operate Wooahcl, a children's health functional food brand; Modooan, a children's skincare brand; the Wooathing Friends character IP; and Wooathing, a parenting platform app. Our app analyzes a child's nutrition and turns the results into purchases of our own products: a platform-plus-commerce structure.
Second year in, sales already proven
Cumulative sales
Cumulative sales
Cumulative sign-ups
Records accumulated in the app
Owned channel
Cumulative since 2025
As of the end of August 2026. Sales are based on Naver Smart Store figures; members and data are based on Wooathing app figures.
The problem parents face, and WOOAZ's answer
In the children's product market, the information gap is still left to parents. WOOAZ enters the market by taking that work off their hands.
A market where parents have to verify everything themselves
- Reading labels and separating advertising from fact is left to parents
- Information scattered across brands has to be pieced together alone
- No basis for judging what a child is missing right now
- Eating, skincare, and record-keeping each belong to a different company
From records to products, in one place
- The app analyzes a child's nutritional status and flags what is missing
- Trust built on a labeling principle: speak only within approved claims
- Eating, skincare, and records made by one company to one standard
- Analysis results connect directly to purchases of our own products
A structure where the platform drives commerce
Not a single-product company. The app gathers data, the characters build relationships, and the products generate revenue. Four brands reinforce one another.
Accumulates child data through records and AI nutrition analysis. Version 2.0 opened in January 2025; AI supplement analysis beta opened in May 2026.
A founder who spent 13 years working in children's health
This is not a problem spotted by observing the market; it is one lived on the front line. For 13 years she faced parents' desperation in the ICU and the lactation clinic, and went through the same struggles raising two children of her own.
- 8 yrsICU nurse
- 5 yrsDirector of a lactation clinic · IBCLC
- 112KParenting Instagram followers, a customer touchpoint secured before founding
- Master'sCurrently enrolled in Food and Nutrition
11 external validations
Certifications and selections reviewed by government and public institutions since incorporation.
Six people and twelve AIs
People set the standard and AI brings the speed. This is how a team of six runs four brands.
8 years as an ICU nurse, 5 years directing a lactation clinic, IBCLC, master's candidate in Food and Nutrition. 112K parenting Instagram followers.
20 years in platform architecture. Ran the 2.5M-user Gomsintalk service. Best-selling author of 6 books, PhD candidate in Technology Management.
CEO of WOOAZ Lab Inc. Head of EFT Sports Psychology Counseling Center, sports human rights monitor. Author of 2 books.
Lead developer at WOOAZ. 15 years in backend development, nationally certified Information Systems Auditor.
PhD in Engineering, KAIST. Professor at Pukyong National University.
7 years as a web designer. Lead 3D developer for Wooathing Friends, certified in graphic technology and computer graphics.
A team of AI agents handling research, content production, channel monitoring, CRM, and compliance. Our own character IP, applied to the organization.
Looking for investors to grow with WOOAZ
Business plans and financial materials are provided individually upon request, after review.
- IR deck (business plan, market analysis, growth strategy)
- Financial statements and revenue trends
- Detailed sales metrics by product
- Organization and hiring plan
- Copies of certifications and IP portfolio
Materials are provided after confirmation of confidentiality. Review takes 2 to 3 business days.