Only for children,
made by WOOAZ
What they eat, what touches their skin, how they grow. At WOOAZ, the child is always the standard.
Four brands for a child's whole day
Different categories, one starting point. We ask what a child needs first, then we build it.
Character
Wooathing Friends
Twelve WOOAZ characters that children recognize first.
Go to Wooathing Friends
For the ordinary days
of eating well, playing well, growing well
Instead of grand promises, we start by asking what a child's day really needs.
The child is the standard
We don't shrink adult products. We design from scratch for a child's body, skin, and stage of development.
We label honestly
Ingredients, amounts, and sources are written exactly as they are. We only say what can be verified.
We build with parents
We think about the day of the person raising the child, too. We start from real parent concerns and finish with their feedback.
Four brands, one standard
The categories differ, but the principles are the same. We show parents exactly what they need to check, and nothing more.
Designed for children
Not a scaled-down adult product, but designed for a child's body, skin, and stage of development.
Honest labeling
Ingredients, amounts, and sources labeled as they are, described only within approved claims.
Verified evidence
Products and content are built on credible standards and research, with sources cited.
Dialogue with parents
We start from parents' real concerns and bring their feedback into our products and services.
Details such as ingredients and functional claims are presented on each brand page within the limits set by applicable regulations.
WOOAZ Friends
Characters made by WOOAZ to keep children company through their day.
WOOAZ is with your child, every day
We welcome partnership, distribution, and all other inquiries.